Find the break
We define the audience, area, category and the convention the campaign should leave behind.
Campaign process
From the first break to the final room.
A clear sequence keeps creative ambition, production reality and public claims aligned.
HAND-OFF 01 / 05
Choose the useful object
Aluminium water cans, tissue boxes or a considered combination are matched to the way people use the space.
Build the identity
REECHE & CO. develops a controlled campaign system with artwork designed for the object, not shrunk down from a billboard.
Plan the rooms
Objects are planned for relevant environments with pause time, repeat visits or a natural reason to use them.
Make response possible
A campaign QR path creates a measurable next step without pretending every scan is automatically a sale.
WHERE IT STARTS
Station 01 is a conversation.
Five hand-offs, and nothing is made before your approval. A campaign-specific QR code can connect each object to a landing page, with scan activity attributed and reported over an agreed window.